Greater Rome Convention & Visitors Bureau: Inspiring visitor relationships via the web

The “Georgia’s Rome” website is the Greater Rome Convention & Visitors Bureau’s (GRCVB) principal means for promoting visits to Rome. “It’s our main inspiration tool,” said Kristi Kent, GRCVB’s communication director, “We push visitors there from social media, search engines, email, print and display advertising.” Rome and Floyd County have abundant visitor amenities—from Downtown Rome and […]

Catoosa Online Academy

This case shows how digital technology allows you to be much more flexible in order to efficiently serve diverse needs. Other important insights from the Catoosa Online Academy are the importance content knowledge, leadership support for technology use, aligning the technology use with organizational mission, and of being familiar with the technology before rolling it out customers. […]